Kiniksa pharmaceuticals 

Evolving the Web Identity of a Growing Company

With their first medicine in market, Kiniksa Pharmaceuticals was in need of evolving the brand to attract more investors and compete with other, larger, biopharmaceutical companies. Between managing a founder and CEO protective of the brand he already established, and old school ways of their current website, we helped usher Kiniksa into a new era of thinking: one that simplifies the experience and puts the users first.

In lieu of a strategy/ planning team, I had the opportunity to dive into the trenches of identifying user needs for each audience and help create the website strategy that would serve as the foundation for content strategy and UX. With a user-centered approach, I took those insights and discovered areas on the website that had content gaps and opportunities and determined information and messaging hierarchies. Working side-by-side with our digital designer, we collaborated on rethinking the sitemap and user journey to address the needs of each audience while managing a large amount of content and working within some client constraints. This led to a website that, while still influenced by the client, provided a more modern and elegant look and experience.